Remove Content Marketing Remove Marketing Agencies 2 Remove Marketing Budget Creation Remove Traffic
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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. What Is A Fractional CMO?

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Repurpose top-performing content.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. Collect the right data: Develop a plan for collecting and organizing the data that will give you answers to your questions. Optimizing Future Marketing Campaigns. Acquiring New Customers.