Marketing Insider Group

AUGUST 26, 2020

As a content marketer, you’re used to the world of words. We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. How you do that depends on whether you have an existing content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Drive traffic to your website?

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Marketing Insider Group

MAY 11, 2021

An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. Collect the right data: Develop a plan for collecting and organizing the data that will give you answers to your questions. Optimizing Future Marketing Campaigns. Acquiring New Customers.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 186

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 186

BOP Design

MAY 19, 2020

Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS! However, if you choose an agency that doesn’t deliver, it may reflect poorly on you.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Marketing Agencies 2 Ad Agencies 126

Marketing Insider Group

NOVEMBER 4, 2019

Enterprise Companies Often Struggle with Effective Content Marketing. Because enterprise-level companies often use major TV and print campaigns to get their message across, their default marketing budget usually flows to legacy ad agencies. Outsourcing to a content marketing agency is a great place to start.

Enterprise Management 224

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 224

Marketing Insider Group

MARCH 4, 2020

Because enterprise-level companies often use major TV and print campaigns to get their message across, their default marketing budget usually flows to legacy ad agencies. IKEA are well known for their innovative approach to furniture design (as well as their meatballs!) The result?

Enterprise Management 261

Enterprise Management Paid Search Agency Examples Advertising Agencies 261

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Or at least pull down a few bricks in those silos.

Marketing Budget Creation 259

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 259

Marketing Insider Group

OCTOBER 26, 2020

Every department in these organizations has had to change without any prior warning or planning. All this planning would take a lot of time and money – it was predicted that in 2022, businesses would spend almost $2 trillion on digital transformation. Website traffic may not necessarily directly correlate with sales.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. The videos shows how all four aspects of email marketing can work together and keep subscribers interested in your messages.

Top of Funnel 100

Top of Funnel Marketing Budget Video Marketing Content Marketing 100