PPC Optimization: Conversion is Only Half the Battle
Adobe Experience Cloud Blog
JANUARY 31, 2012
by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. The value of a lead is relative. Most marketing departments would be more comfortable handing off a lead from sballmer@microsoft.com than one from anonymous@gmail.com.
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