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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer.

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Mastering Investigator Meeting Planning: A Comprehensive Guide

SpotMe Blog

Collecting data also enables you to understand individual needs and tackle issues before they present themselves during the clinical trial. Investigator meetings are a critical step in the clinical trial process. But it’s getting harder to get everyone to attend investigator meetings and harder to keep them engaged once they’re there.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. You could be watching your favorite show on Netflix or hosting a web conference with Zoom. In both cases you’d be using a SaaS solution and contributing to the industry’s projected global revenue of $185.8 What is SaaS?

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2021

accelerate agency

As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. You could be watching your favorite show on Netflix or hosting a web conference with Zoom. How does software as a service work? . What is a Saas Company? The SaaS business model. billion by 2024. .

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Click here to download! Product overview.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

It, therefore, allows your CRM software and event management software to link with your virtual event platform. It’s important to have the right aspect ratio so that presenters can ensure the content they share looks as clean as possible. Event planning terms are nothing new. And suddenly, it can all become a bit confusing.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. What is pharma marketing?