illumin

MAY 31, 2024

The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. The company intends to capitalize on the information it gathers from monitoring user transactions and spending habits to create a robust advertising platform.

Paid Search Agency 109

Paid Search Agency Marketing AI Peer-to-peer Ads 109

ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. B2B marketers don't target Monolithic Company X or Big Conglomerate Y. And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer.

P2P 120

P2P B2B Youtube Social Media 120

ClearVoice

JANUARY 14, 2020

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” If you don’t get any traction with other outlets, write a rebuttal essay and post to your blog on your site or on Medium.

CMS Development 119

CMS Development Content Marketing Media Planning 119

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 100

Social Media Social Marketing Work Management Media 100

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For B2B companies, getting found is just the beginning. Insight was gathered from notable figures and shaped into keyword-optimized blog posts for a special interview series.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Biznology

FEBRUARY 12, 2013

Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). And, generally speaking, people love helping, especially when helping you is easy for them (most things that are hard for me are impossibly simple for folks I know). Second rule is: Engage! “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80