PathFactory

MARCH 3, 2023

In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. What I’ve heard from industry colleagues is that thousands of dollars earmarked for 2023 trade shows are getting cut from marketing budgets, in favor of cost-effective or guerilla initiatives.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. It’s often the result of poor planning, lack of creativity, outright laziness or unrealistic expectations by the companies that participate in them. Conference sponsors do their best to prevent this type of guerilla marketing.).

Conference 100

Conference Lead Ranking Lead Scoring Guerilla Marketing 100

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. It’s often the result of poor planning, lack of creativity, laziness or unrealistic expectations by the companies that participate in them. Conference sponsors do their best to prevent this type of guerilla marketing.).

Conference 100

Conference Tactics B2B Marketing Planning 100

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. Your company will most likely face at least one crisis during your tenure. PR firms can handle the relationship between the media and your company. See what I did there?

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Valasys

NOVEMBER 28, 2023

One must go through a variety of marketing methods in order to fully comprehend the nuances of this multidimensional industry. In this blog, we explore how companies may engage with their audience as we dig into marketing. It is the strategic driving force behind a brand’s ascent into customers’ emotions and consciousness.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40