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12 Simple Ways to Build Links Through Events

KoMarketing Associates

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Event organizers need to know how many people are attending, take payment, and they’ll likely want information on just who will be attending.

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Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( Marketing Charts ). Marketing Charts ).

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

While we all want to be considered purveyors of nothing but the highest quality stuff, sometimes higher volume is the way to go. In some companies “nurture happens&# almost by accident. In other companies lead nurture is a very formal and well-defined process. Bottom line is that marketing needs to be flexible.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Geography / region.

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Preparing Your Business for 2023 With B2B Lead Generation Strategies

Only B2B

Finding the appropriate leads is the ultimate aim of B2B marketing management and is critical to the success of your business. However, there are moments when it appears like no one is coming through the door. MQLs are often evaluated and sent on to the sales team to become SQLs. This is not a one-size-fits-all procedure.