PureB2B

JUNE 21, 2022

Before we delve into the drawbacks or benefits of either approach, and how a database of people that have opted-in to receive information about your products and services results in better leads, let’s define our terms. What is interruption marketing? Interruption marketing is a traditional type of promotion. Know the prospects.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Inbox Insight

SEPTEMBER 10, 2021

This is where next level buyer insights really come into play…. How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? As leads progress along your buyer journey, content needs to be aligned with real-time need in order to: increase the relevancy.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. I believe this shift will continue.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. They also need a firm understanding of their target prospects’ pain points — if possible, better than the prospects themselves. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

TrustRadius Marketing

OCTOBER 3, 2022

The good news is that marketers realize intent data’s importance. Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. First-party intent data also has limitations.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

DealSignal

AUGUST 26, 2020

When new inbound leads arrive, the DealSignal platform automatically enriches them with AI- and human-verified contact and account data, appends them with matching intent topics and scores, and syncs the fully-enriched leads back to the CRM. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Inbox Insight

JUNE 30, 2023

The C-suite are unlikely to be captured as leads but you can reach them via Account-Based Advertising (ABA) channels instead – for instance through Programmatic Display, Paid Social (e.g. LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Metadata

JANUARY 18, 2023

Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Sword and the Script | B2B

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

6sense

JULY 17, 2017

The whole world is going digital – and companies everywhere must adapt to compete. And if companies today want to compete, they need to adapt. Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. No industry is immune.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Advanced targeting options include: interest targeting, attribute targeting, and category targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

PureB2B

DECEMBER 19, 2020

The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. The result of this pairing is a stream of ready-to-use data that has granular targeting qualifiers. As we track your contacts trends, we learn more about your buyers and can expand our reach. Next Steps.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. The result of this pairing is a stream of ready-to-use data that has granular targeting qualifiers. As we track your contacts trends, we learn more about your buyers and can expand our reach. Next Steps.

Intent 62

Intent Analytics Work Management Marketing Management 62

Inbox Insight

NOVEMBER 30, 2023

billion USD is how much the Cloud Computing market is projected to grow by 2029. With 70% of businesses now operating in the cloud, it’s a clear target for cybercriminals like no other. Learn more about our market research services. 76% of businesses use 2 or more Cloud Service providers.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80