Companies Demand Generation Agencies DemandBase Intent Data 
Martech
MAY 2, 2024
When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities.
Engagio
JANUARY 27, 2021
Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?
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TrustRadius Marketing
OCTOBER 3, 2022
Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.
Hubspot
MAY 8, 2020
Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. So, when you're looking for software, make sure you choose one that is full-service and has ample tools to support the functions of marketing and sales. Terminus is a platform that offers full-service ABM software.
DemandBase
MARCH 23, 2020
As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.
The Point
AUGUST 25, 2020
To better help our clients plan, design, operationalize, and scale their ABM strategies , the team at Spear developed a workbook designed to assist companies in assessing their ABM readiness. Industry, Company Size, Installed Technologies, Other). Was Intent Data used? Ideal Customer Profile (ICP). Target Account List.
Engagio
NOVEMBER 19, 2020
This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. Your ICP is a prototypical company that fits the profile of your best customer. Alternately, what new markets are most important for your company to develop? Technographic data.
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