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SEO for Small Businesses

Sharpspring

Search Engine Optimization (SEO) includes any tactics designed to improve a website’s performance in search engine results. Google now penalizes these tactics and will de-rank sites that use them. The problem is that “snake oil” SEO companies have popped up, claiming they can deliver incredible results in just 30 days — for a price.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Please bear in mind, each role I describe below differs from company to company and from industry to industry. Event Marketing. They are not wrong.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

4) Explainer Video: Coinbase Coinbase is a B2C company in the crypto space. This can be an excellent option for larger companies that worry about talent leaving their show. He even goes into Reddit to answer common crypto questions: This is a super easy format to duplicate, particularly if your industry is trending.

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[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Each rule returns a specified offer or creative treatment.

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The Current Climate of Facebook Instant Articles

RebelMouse

The invite-only approach had both brands and new media companies excited for the next wave in mobile publishing. While it can be easy to de-prioritize the platform in your strategy for any of the aforementioned reasons, it is still a primary driver of traffic.

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Blog SEO for the Modern Marketer: How to Optimize Your Posts

Hubspot

No company can rank for everything (believe me, we’ve tried). Therefore, the best SEO strategy is to focus on a few key phrases or topics that are critical to your company. This is good news for blogs, which are designed by nature to be educational, answer questions, and provide background info. What About Tags?

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Why B2B Blogs Aren’t Achieving SEO Success

Online Marketing Institute

While the blogs obviously differed in design and content, their shortcomings from an SEO standpoint were surprisingly similar—and substantial. You want the visible title of your post to be engaging and creative, inducing site visitors to read more and share your post with others via social media. blog search tool results).

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