Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. From there, you will need to research CPC (cost-per-click) estimates.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

The Point

OCTOBER 7, 2014

In our experience with high-tech clients, we’re seeing fairly consistent success advertising on LinkedIn, primarily due to the ability to target specific demographics, a feature that Google would do well to emulate. Ready to take the plunge into Social PPC? Avoid more generic calls to action such as “Learn More.”.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. But volume is not everything in social ads. If you have, you’re one of the lucky few.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Metadata

FEBRUARY 6, 2023

You can have the best content, landing page , experimentation strategy, and target audience, but if the ad doesn’t demand a click, who cares? In 2023, the average person sees between 5,000 and 10,000 ads per day. If you look at the B2B companies with the best ads, they do a whole lot more than look pretty.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Directive Agency

MARCH 16, 2018

If one isn’t generating at least 10 opportunities a month at this cost per opportunity, then we’re going to shut it off!” As an agency and a third party, we like to directly correlate ourselves to opportunities created. Revenue being generated. B2B Advertising: Bottom of the Funnel. Sales reps.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

PathFactory

SEPTEMBER 5, 2018

Over the course of an hour, B2B experts got down to the nitty gritty discussing paid ads and social. When it comes down to it, anyone can through budget at a paid ad or social campaign. Effective targeting, messaging, testing and optimization are all worthy challenges on their own. Masha : Depends on the company.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40