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Industrial Marketing Today
JULY 23, 2010
Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.
Online Marketing Institute
JANUARY 4, 2011
If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month).
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Industrial Marketing Today
MAY 21, 2010
This is “social proof” and is how you begin to build a community around your business blog. If the subject of the blog post addresses those issues, the contact information can immediately connect them into the organization. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Convince & Convert
JULY 27, 2010
RSS subscriptions are up. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. You would be entirely wrong. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. They like it.
Convince & Convert
FEBRUARY 15, 2010
Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. It always puts a big smile on my face to see posts like these that talk about how email and social media work together.
Convince & Convert
JUNE 22, 2010
Social media is (or will be) for every company, because customers will eventually flat-out demand that you interact with them there (the same way they previously insisted on interaction via phone and email). You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. telegraph service).
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
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