Biznology

SEPTEMBER 23, 2014

” Mizuno USA hired me to join their AOR, McKinney, to help them leverage the power of online influencers and social media to help introduce an online runner’s community they were launching called the Mezamashii Project. Of course, there was the prominent link to the Mizuno Running News SMNR microsite — then off they went.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). What B2B communicators can learn from the 2010 World Cup , June 14, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

OCTOBER 8, 2015

Intuition Reset makes a splash by adding value to McKinsey’s ideal audience (senior management) and offering an educational experience to a wider community. Cornerstone models innovative communication in every stage of its sales funnel, overturning HR’s reputation for vanilla content.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

MARCH 18, 2018

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. First Round Magazines. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. 6) First Round Magazines. What It Does Well.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

FEBRUARY 15, 2017

With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. There's a community for everything, and social media is the place for all of them.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71