Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

The ROI Guy

OCTOBER 11, 2010

co-registration, email list purchases, etc.) Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Capstone Insights

NOVEMBER 2, 2017

The primary benefits of diminishing the use of leads and promoting the use of accounts and contacts in your CRM system are: Better segmentation and personalization. For prospects there are fields like incumbent, industry and segment if it’s a target account; revenue; employee count; etc. Co-Founder and Editor. Don’t believe me?

Lead Scoring 40

Lead Scoring Lead Ranking Contacts CRM 40

Adobe Experience Cloud Blog

MARCH 20, 2013

This is likely the most single biggest differentiator we see in companies that are successful with marketing automation. Once you have your targeted personas you are able to identify prospective customer segments, and understand and define interactions with these personas.” ” — Stefani Horton , Marketing Manager, GoodData.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Hinge Marketing

JULY 21, 2022

Their expertise is vital to differentiate your content and provide value. The key is to position yourself as an expert offering the publication’s audience a proven yet differentiated approach to their challenges. Some require vendors to co-present with their clients. Find out their audience reach.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Marketing Insider Group

JULY 1, 2020

What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. Develop more accurate buyer segments. How does your vision differentiate your business from your competitors? It also goes far beyond the digital world. It’s not meaningless. Think about it. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Getting registrations to attend your webinar can be challenging. You’ll need a landing page to drive traffic and convert registrations. How to Keep Your Audience Engaged.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hubspot

MAY 22, 2018

Narrow down what makes you different - Differentiate yourself from other businesses in your space by considering what sets your business/offering apart. If you're planning to start a new athletic clothing business, for example, then you'll need to differentiate yourself from the numerous other athletic clothing brands out there.

Startups 101

Startups Top of Funnel Work Management Business 101

Convert

MARCH 14, 2022

Users abandon carts for several reasons—hidden costs, account registration, complicated checkout, or technical errors. BestSelf Co., Stephen Light , CMO and Co-founder of Nolah Mattress, an e-commerce brand that uses Shopify as its sales platform shared how implementing a live chat was the best decision.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Users abandon carts for several reasons—hidden costs, account registration, complicated checkout, or technical errors. BestSelf Co., Stephen Light , CMO and Co-founder of Nolah Mattress, an e-commerce brand that uses Shopify as its sales platform shared how implementing a live chat was the best decision.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

OCTOBER 25, 2022

Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. In this post , Rishi Rawat, Product Page Optimization Specialist at Frictionless Commerce, discusses the importance of using segmentation to identify a more valuable addressable market, rather than going after everyone.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

FEBRUARY 28, 2017

Execution is what differentiates a great thinker from an entrepreneur. Compare your sales close rate against your industry competitors using data from over 8,900 companies segmented by 28 industries. Business Structure, Government Registration, Taxes & More. Actually executing on that idea is where it gets interesting.

Startups 28

Startups Business Template Case Studies 28

Industrial Marketing Today

NOVEMBER 17, 2010

I went directly to the source, Joe Pulizzi , the man who literally wrote the book on content marketing (co-authored Get Content Get Customers ) and the founder of the content matching site Junta42. They have done a fantastic job of understanding their customers’ needs and segmented their content by industries and interests.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60