Computer Market Research

MAY 3, 2016

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Here is what the modern day B2B consumer is motivated by: 1.)

Advertising Agencies 68

Advertising Agencies Advertising Channels Marketing Management Co-Registration 68

Computer Market Research

MAY 3, 2016

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Don't have time to read this article right now? Download the PDF!

Advertising Agencies 60

Advertising Agencies Advertising Channels Marketing Management Co-Registration 60

Hinge Marketing

JULY 21, 2022

Their expertise is vital to differentiate your content and provide value. The key is to position yourself as an expert offering the publication’s audience a proven yet differentiated approach to their challenges. Some require vendors to co-present with their clients. Paid media is any type of paid advertisement.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Marketing Insider Group

JULY 1, 2020

Advertising, even with today’s sophisticated digital ads , can create overexposure. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. Advertising, on the other hand, is rented space – you have to constantly purchase a media channel in order to market.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. You should also be careful to map the topic and format to the right stage of your funnel and sales cycle. Getting registrations to attend your webinar can be challenging.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hubspot

MAY 22, 2018

Narrow down what makes you different - Differentiate yourself from other businesses in your space by considering what sets your business/offering apart. If you're planning to start a new athletic clothing business, for example, then you'll need to differentiate yourself from the numerous other athletic clothing brands out there.

Startups 101

Startups Top of Funnel Work Management Business 101

Convert

MARCH 14, 2022

If you’re getting traffic organically, your conversion rate is going to be lower than if you were getting traffic through paid advertising because there’s a higher likelihood of the buyer buying,” shares Rawat. Users abandon carts for several reasons—hidden costs, account registration, complicated checkout, or technical errors.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52