Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Marketing Insider Group

JULY 1, 2020

What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. Develop more accurate buyer segments. How does your vision differentiate your business from your competitors? It also goes far beyond the digital world. It’s not meaningless. Think about it. image source.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361