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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. The live events industry will rebound, but with new processes and priorities. (You Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events.

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9 Biggest Event Trends of This Year

Marketing Insider Group

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. Hybrid Events. Non-traditional Venues Gain Popularity.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Match Sponsorship Goals with Event Marketing Goals.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Registration/Ticket Sales. Event Mentions.

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Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Brandpoint

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

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The Biggest Event Trends for 2020

Marketing Insider Group

AR technology is a more attractive and practical option for many event organizers because the technology is more affordable and accessible (AR apps can be used on any smartphone) and it offers a huge range of possibilities. Smaller More Intimate Events. Mindfulness and Wellness. Non-traditional Venues Become More Popular.

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