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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. But its application can truly help content marketers in a variety of areas. NLP tools can help you easily scour content to help you understand your audience’s needs.

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. Marketing Drives Faster Growth and Higher Profits Now, in any given corner of the professional services marketplace, the firm that gets its marketing right will win the day.

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Content Your Audience Wants But Isn’t Getting

Navigate the Channel

You are in good company, too. RELATED: Don’t Let Your Company Make These Content Marketing Mistakes! When you upload passive or static content, it’s often just uploading an image via your CMS. Oftentimes this leads to higher satisfaction levels and loyalty from viewers—and customers.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Audience Development. CMS Insights. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future.

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3 Ways for Floundering Agencies to Find Growth

Hubspot

It adds new services based on one client. The same is true for the agencies that create a rolling list of services -- everything from direct marketing to event activation to SEO. They are looking for an agency that specializes in marketing to a niche audience while having a strong history of, say, successful public relations campaigns.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Audience Development. CMS Insights. Digital audience developers and executives discuss their favorites. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. It’s also simple to customize.” Leslie Ellwood, Executive Director, Audience Development, American Media Inc. . Featured Jobs.

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Announcing the 2022 TrustRadius Most Loved Awards

TrustRadius Marketing

Last year , we developed several formulas to quantify or measure love sentiment expressed in customer reviews. Without further ado, the industrially infatuated, the professionally passionate, the Most Loved software products of 2022. Better sales, happier customers, in an easy-to-use package? Computers Plus of Union?Computer