Study: B-to-B Marketers Lagging With Social Media
Online Marketing Institute
NOVEMBER 28, 2012
Audience Development. CMS Insights. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future.
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