Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Geraldine Roy Aug 18 2010 Good question! OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Because it is an easy metric to obtain. This is the trickiest part.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Christoper Doran, CMO, Manticore Technology ( @cdoran ). predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Marketing Automation Market Trends 2008 (analyst report). Using Digital, Web 2.0

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). 237 posts from The Drama 2.0 237 posts from The Drama 2.0 For me, its always been a bit of a spurious debate (the two clearly overlap on almost all dimensions).

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 It’s a nice summary of what legs the ‘web 2.0′

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to highlight some of the interesting trends I'm seeing in marketing automation - specifically the autoresponder email and how you can take advantage of this often neglected marketing gem. Heather has some good tips to ensure that your information and call to action(s) is up to date. Have you tried any of these techniques?

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100