sagefrog
FEBRUARY 7, 2024
According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. Press Release, May 22, 2023.
Marketing Insider Group
NOVEMBER 14, 2013
According to AdAge’s Antony Young , one of the main takeaways of the ANA event was for marketers to “consider content over advertising.” GE’s CMO Beth Comstock was one of the speakers at the ANA event supporting this approach. So stop creating marketing that stinks. Why does so much marketing stink?
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LeadsRX
AUGUST 31, 2021
In 2020, Steel City Media recommended M&R Power Equipment Group add radio advertising on top of the digital and social advertising in its marketing mix. Steel City Media Success Story #1: M&R Power Equipment Group.
Heinz Marketing
JUNE 21, 2021
Not only what the marketing mix is that works, but what is the sales press strategy, even sort of more fundamentally like, do we have a product market fit? Is this the product that we think has a big enough market opportunity for us to scale to the business results you want? Matt: Yeah, oh for sure.
Adobe Experience Cloud Blog
DECEMBER 16, 2014
In the spirit of real relaxation, I’ll be pressing pause on this series for a couple of weeks but before I do, I wanted to share the latest in our partnership with The Economist. I encourage you to check out my original post about the new era of engagement marketing for context. For those of you just joining us, welcome.
Heinz Marketing
SEPTEMBER 21, 2020
But yeah, I mean, there’s a saying that you’ve heard, Matt, where it’s like you’re an analyst for three years, you really need to think about getting out, four years, it’s really pressing it, and it five, it becomes difficult to leave.
Hubspot
MARCH 8, 2012
While web analytics can provide you with a wealth of insight and data into the technical performance of your website, marketers really need much richer data to understand the performance of their marketing campaigns, something that web analytics alone can't provide. Enter marketing analytics. Sounds pretty sweet, huh?
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