Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. Measure: This process in ABX measures an account-based set of metrics, not a lead-based set of metrics.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Martech Advisor

FEBRUARY 14, 2020

Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. In exchange, Pip & Nut will gift a jar of peanut butter to Hackney FoodBank for every Love Lab edition made. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Diversity should be top-of-mind for marketers this Valentine’s Day.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

PathFactory

FEBRUARY 19, 2020

Some of the most common examples of friction on today’s websites that slow down the customer journey include: Hard-gated content that forces web visitors to fill out extensive forms in exchange for access to content. How can today’s forward-thinking CMO meet the rising demands of their buyers and customers?

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100