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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

more social shares than other types of headlines (Backlinko) Email Marketing 95% of marketers who use generative AI for email creation rate it effective, with 54% rating it very effective (HubSpot’s State of Generative AI) 99% of email users check their inbox every day, with some checking 20 times a day.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good?

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. If this isn''t baked into your marketing software, check out Litmus.

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How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. Ex: Lead generation, clickthroughs, event sign-ups.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 3 ) Dig into your CRM.

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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates.