SmartBug Media

AUGUST 19, 2019

69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users. Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. How do users really feel about ads? Part 3: What’s a Marketer to Do?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. You should be able to track this through a quality a CMS software or attribution reporting. The goal of testing your ad is to increase both your clickthrough rate and your conversion rate. Quality Score. Bid Adjustments.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? How can we improve open rates? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. According to Advanced Web Ranking , the first position in Google search results achieves an average clickthrough rate of 31% internationally. clickthrough rate. How Does AMP Impact SEO?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

JANUARY 6, 2014

Most automated blog subscriber emails from software are nothing to write home about. In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. Not to blame you, though.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. Below you can see an example of the conversion assists report for HubSpot. Assists Report.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. With the right plan and software in place, you can easily build automated lead nurturing campaigns that are based around your buyer personas and goals.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

PureB2B

FEBRUARY 6, 2018

According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Whether you're retargeting prospects on social media or using display ads, the average clickthrough rate of retargeting ads is about 10x higher than that of typical display ads. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. Ex: Lead generation, clickthroughs, event sign-ups.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

MAY 2, 2013

20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. Links placed just before the halfway point (in characters) of tweets tended to have higher clickthrough rates than links placed elsewhere. Check it out, and share your favorites using the tweet links below! Tweet This.

Social Media 28

Social Media Social Marketing Clickthrough Media 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. If this isn''t baked into your marketing software, check out Litmus.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

DECEMBER 23, 2019

Fortunately, Facebook has a feature where you can automatically add captions using their software. Ultimately, producing and distributing effective Facebook video ads — the kind that increase clickthrough and conversion rates and boost sales — is challenging, especially given the increasing competition among advertisers.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

MARCH 17, 2014

To get you started, HubSpot has some free stock photos available for download here , here , and here ! If the connection between the two isn''t clear, it can make your post look unprofessional, and it may negatively impact clickthroughs to your content. 2) Is it relevant? Is the image relevant to the content? 4) Is it high quality?

Clickthrough 28

Clickthrough Copyright High Quality Lead Hubspot 28

Hubspot

SEPTEMBER 21, 2016

With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

DECEMBER 19, 2014

The example below uses a photo from our business-themed stock photo collection to add a human touch to our free software trial landing page. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. 3) In Your Facebook Posts. On Facebook, visual content equals more engagement.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

JANUARY 31, 2014

How you configure yours will largely depend on the software you''re using, but in general, you''ll set up a workflow triggered by either the contact''s addition to a subscriber list or the contact''s completion of a subscriber form. How to Configure a Welcome Email. 2) Personalization. Aren''t greetings so much more personal when they''re.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

OCTOBER 8, 2014

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Unique clickthrough rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. 20 Critical Do's and Don'ts for Compelling Calls-to-Action. So they stand out!

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. But then things started to change. Source: comScore ). Source: PageFair ). That's a lot.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

JANUARY 9, 2014

For instance, if a lead visits your pricing page, they might be evaluating your software and nearing a purchase decision. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. That''s great!

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

SEPTEMBER 12, 2013

The last two years, however, have introduced some new technology, including HubSpot''s Smart Content , which has enabled marketers to see early results of personalization employed across marketing channels. 6) Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Source: HubSpot) Tweet This Stat.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software?

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. That's a timing hot spot for HubSpot on Twitter.

Social Media 28

Social Media Social Marketing Media Guidelines 28

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

MARCH 22, 2013

How this works technically will depend on which ESP you're using -- if you're using HubSpot software, for instance, you can easily A/B test different elements of your emails , including subject lines, sender names, links, and body content. From there, you can order your names by the random number and select a grouping of leads.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

NOVEMBER 22, 2016

Popularity is a double-edged sword -- it’s true for high schoolers and it’s true for A/B testing software. The ubiquity of A/B testing has led to a wide range of awesome, low-cost software for users to choose from, but it's not all of equal quality. Problem #1: Your testing tool is faulty. The Fix: Run an A/A test.

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

NOVEMBER 8, 2012

This is one of our top offers in terms of downloads and previous email clickthrough rates. This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Example: Learning SEO From the Experts, Top Ebook Offer.

Top of Funnel 28

Top of Funnel Marketing Funnels Contact Marketing Contacts 28

Hubspot

JANUARY 29, 2015

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Consider HubSpot. Imagine you are a HR software provider. You have a list of customers who have purchased your recruitment software. This can also work well for events.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. 1) By Lifecycle Stage.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

FEBRUARY 19, 2013

We could optimize each channel individually -- landing pages based on their conversion rates, emails based on their open and clickthrough rates -- but sharing data between these individual systems was difficult at best, and often impossible. Wanted to infuse your CRM system with data from your latest email marketing campaign? wink wink).

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

DECEMBER 10, 2013

Variation A: Variation B: Then, you''ll have to set up the A/B test in your marketing software. If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28