Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

AUGUST 27, 2019

Having an email preference center ensures that the open rates for emails are pretty high, their bounce rates are considerably reduced & the total number of unsubscribes dwindle. Update : When someone clicks a link such as “Update Preferences”. Marketers spend quite a lot of time shaping their email lists.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 1, 2019

Marketers can set-up their budgets, choose clicks or impressions & can even cease ads being run anytime with the help of campaign manager. “Lack of a clear strategy is the biggest mistake. Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. The platform is growing exponentially.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 8, 2019

According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. According to a study by GetResponse, the average open rate for welcome emails is 82%. Steps to Optimize Email Marketing. Below are some essential strategies to optimize Email Marketing endeavors: 1.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

ClearVoice

APRIL 12, 2021

“Things like cookies can only do so much, and a lot of people are not opting in for them anymore. What is market segmentation? Market segmentation is a process in which prospective buyers are grouped together based on their similar needs, habits, demographics, or behavior. As we all know, there’s an art to marketing well.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Valasys

AUGUST 20, 2019

According to research by Statista in 2019, the total number of global email users was 3.7 With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion users by the year 2022.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58