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You’re doing SEO wrong: it’s all about authority

Biznology

In the book I said you should be the Wikipedia of your most important topics. The main way we govern keywords (which represent topics of interest) across an enterprise is by assigning preferred landing pages (PLPs) to them. If you don’t become a hub of authority, you have to buy eyeballs, clicks, and leads.

SEO 217
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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Pricing: pay per click, $300 per month minimum budget.

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5 of my favorite productivity apps

Biznology

So, if you click here and join Trello , you’ll earn me a free month of Trello Gold. So, I can convince folks to get off of email and onto a project management platform with accountability, tracking, document sharing, tasking, and all that good stuff. Each client and each project can be billed a different rates.

Product 80
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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” You’re going to try out two new incentives this year to increase renewal rates. Net profit.

ROI 50
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Complete Guide to B2B Marketing

Directive Agency

Part 6: Pay Per Click Advertising. A/B test landing pages. Review landing page and provide recommendations to designer. Far too many people forget the value of conversion rate focused design. I would urge you to fill this role internally or externally and follow best practices on all your landing pages.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Above-the-fold - The part of a web page that is visible without scrolling. 25 per email address.