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The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. Search Engine Marketing (SEM).

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Well, the answers are just a few clicks away. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Alternatively, you can click on the “Analytics” tab in YouTube Studio. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Account-based advertising is a tactic used in account-based marketing. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Click?

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. 4 Facebook Mobile Ad Options for Marketers. 2) Page Post Ads.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN).

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Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results

Hubspot

Facebook Exchange allows marketers to leverage consumer insight data to remarket to the same audience on Facebook at the right time. The Facebook ads that advertisers and marketers can use Facebook Exchange with are the traditional Facebook sidebar display ads, charged at cost-per-thousand-impressions -- not Sponsored Stories or mobile ads.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Source: comScore ).