Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange. How much does it cost?

Advertising Agencies 124

Advertising Agencies Paid Content Cost Per Thousand Advertisements 124

Biznology

FEBRUARY 23, 2016

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Click Fraud 80

Hubspot

DECEMBER 12, 2014

In a nutshell, they build fake websites to host ads, sell ad space to businesses, agencies, and ad exchanges, and then send out robots to make fake impressions and clicks on those ads. They sell a chunk of these ad impressions to the ad exchange, and the ad exchange then sells it to whichever advertiser placed the ad.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

Contently

APRIL 18, 2017

For years, the video market was a cash factory marred by fraudulent traffic and ineffective programmatic ad exchanges. Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Content Standard

MAY 23, 2018

” Furthermore, it argues that most blockchain solutions fail to offer specifics on how it can prevent click fraud, for example. Yet, they think they’re the experts of our industry.” Nor do they delineate how measurement will be improved over current influencer tools.

Transparency 57

Transparency Work Management Marketing Management Click Fraud 57

Optinmonster

MAY 27, 2020

Affiliate marketing is a marketing strategy involving individuals (affiliates) promoting your business and referring potential customers in exchange for a commission. RafflePress has several social media integrations, is mobile-friendly, includes 1-click fraud protection, and integrates with your marketing and CRM platforms.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

Optinmonster

NOVEMBER 20, 2023

Online giveaways and contests can quickly boost your social media followers when you offer additional entries to your giveaway in exchange for follows. Require users to sign up for your email newsletter to get contest entries. Boost Your Social Media Followers. Generate Targeted Leads. Still not sure that giveaways are effective?

Marketing Automation Services 76

Marketing Automation Services Tools Best Practices Paid Search Agency 76