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32 social media training resources and courses every marketer needs

Sprout Social

Additional resources: Video: What is social listening? Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Paid social media marketing training and resources.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. What is account-based marketing?

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How to create, manage and report on social media campaigns in Sprout

Sprout Social

Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders. Social campaigns aren’t something you can just set and forget.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Although any top-of-funnel social traffic is a good sign for brands, the ability to measure the financial value of that traffic is crucial for accountability. By knowing what your social traffic is worth you can justify your time and money spent on social. Organic social. Paid social. Trends come and go.

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3 Reasons Why B2B Social Media Marketing is Your Secret Weapon

Directive Agency

What is Social Media Marketing (SMM)? The objective of social media marketing is to use social networks and applications, such as LinkedIn, Facebook, and Twitter, to promote services and/or products, and increase brand awareness through creative marketing techniques, like ads and shareable content. Let’s get started!

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The Ultimate Guide to PPC

Hubspot

It’s most commonly used for paid social and display ads. You can retarget them on other sites that they visit with display ads that advertise your online cooking classes. Brand awareness is how familiar your target audience is with your company. Paid advertising is not “set it and forget it.” CPM (Cost per Mille).

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Target customers.