Scoop.it
SEPTEMBER 14, 2023
See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. This will allow you to target your marketing efforts better and offer personalized experiences. Here’s an example.
Envy
FEBRUARY 13, 2021
Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Crimson Marketing
DECEMBER 17, 2015
Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.
Unbound B2B
JANUARY 11, 2023
Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.
Salesforce Marketing Cloud
MAY 2, 2022
In my new role leading the small and medium business (SMB) segment at Salesforce, I’m excited to see how SMB customers are innovating and adapting for success. Customers are demanding more purchasing channels: 71% of SMBs report their customers expect online transactions. We’re not going back to all in-person, all the time.
Single Grain
APRIL 1, 2020
What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter). It’s reckoned that 5% is a good churn rate for SaaS companies. And not just for company sizes, but for industries, too.
accelerate agency
AUGUST 1, 2021
What is enterprise SaaS churn rate? Moving from the SMB market and targeting enterprise customers is one way to maximize revenue and reduce churn, and this could be the perfect time to start. What is enterprise SaaS churn rate? Is your app ready for enterprise buyers? How to scale your B2B SaaS business.
Expert insights. Personalized for you.
86 
Let's personalize your content