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Data-Driven ABM Campaigns: Fueling B2B Marketing Success

Valasys

Conquering Customer Churn with Hyper-Personalization Imagine a tech startup, armed with the laser focus of data-driven ABM. Their sights laser-focused on tackling churn, they approach Acme eCommerce, a titan locked in a battle against losing customers. Forget scatter-shot tactics! Data-Driven ABM Strikes! The result?

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What Metrics are important to your SaaS website performance

accelerate agency

Customer Churn. Working out your customer churn rate reveals how many customers have been lost over a period of time. It gives you an idea of the number of customers that are still paying or subscribing to your service, and also lets you detail your retention rate at the same time. MRR (Monthly Recurring Revenue).

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. Set Shared Goals.

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SaaS Revenue Model: How to Adopt One to Boost Recurring Revenue

Hubspot

The fundamental feature of SaaS, however, is its flexibility — companies don’t want to be locked in for years of service. The fundamental feature of SaaS, however, is its flexibility — companies don’t want to be locked in for years of service. Here’s what that looks like in practice. Unpacking the SaaS Revenue Model. Ongoing Retention.

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Correctly Reporting on Content Marketing

Vidyard

This locks the business into thinking that marketing just spends money, rather than provides value. Content marketing is a hot topic, but proving the value of your content programs has become one of the biggest challenges (even more so than actually creating the content in the first place). It will only show how well you spent money.

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13 Surprisingly Simple Ways to Reduce Customer Churn

Optinmonster

If you’re like most business owners, you’ll probably struggle with customer churn at some point. That’s why, in today’s post, we’re going to teach 13 proven strategies to reduce customer churn and create life-long relationships with your clients. In the example above, that would be a churn rate of 6.91%.

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Measure and Keep: 7 Key Customer Retention Metrics to Watch

Oktopost

In this post, we’ll explore the importance of customer retention, show you the seven metrics to watch to see if you’re getting results, and how to use this data to keep your best customers locked in, long-term. Customer retention has an evil twin: churn. Like real-life twins, churn and customer retention are related.