article thumbnail

Data-Driven ABM Campaigns: Fueling B2B Marketing Success

Valasys

Conquering Customer Churn with Hyper-Personalization Imagine a tech startup, armed with the laser focus of data-driven ABM. Their sights laser-focused on tackling churn, they approach Acme eCommerce, a titan locked in a battle against losing customers. Forget scatter-shot tactics! Data-Driven ABM Strikes! The result?

article thumbnail

What Metrics are important to your SaaS website performance

accelerate agency

Customer Churn. Working out your customer churn rate reveals how many customers have been lost over a period of time. It gives you an idea of the number of customers that are still paying or subscribing to your service, and also lets you detail your retention rate at the same time. MRR (Monthly Recurring Revenue).

article thumbnail

The Ultimate Guide to Startup Sales

Hubspot

Startup sales make for difficult, exciting, often unpredictable waters to navigate. Everyone involved in a startup sales org — from founders down to reps — is bound to face a host of challenges as their company gets its bearings. Startup Sales Strategy. Consider targeting a niche market.