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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

RSS Feeds » LEADERSHIP. Comments Digg This. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. src = [link]. }. Webcasts |.

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Content Curation in B2B Marketing

Online Marketing Institute

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Business buyers typically seek additional information and resources for information on business products and services.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Implement “subscribe” buttons via RSS and Email 23. Publish content on what not to do!

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Answered: 10 Questions About Website Redesign

Hubspot

Last but not least, make sure you facilitate content sharing for your audience—whether that is through RSS feeds, email subscriptions or even “Tweet This” buttons. Video can be used to explain product features , showcase case studies and introduce industry-specific data.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product. Twitter Explo.