Case Studies Lead Nurturing Opt-in Opt-out 
BOP Design
MARCH 30, 2021
In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. Particularly for inbound lead generation, email marketing is a great way to continually build trust and rapport with a potential client – to truly guide them towards a decision.
Optinmonster
MAY 29, 2024
Think of it as a key part of your marketing automation strategy, keeping your leads and customers in the loop and excited about what you have in store for them. While the case for email is strong, there are a few downsides. Double opt-ins, and unsubscribe links in every email will help you comply with these regulations.
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Optinmonster
FEBRUARY 21, 2020
Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results. Before using OptinMonster, Enfroy was testing out Mailchimp but found its opt-in forms to be lacking.
Rev
SEPTEMBER 9, 2018
Jon has reviewed dozens of academic research studies on buyer psychology, thousands of case studies and tests, has run thousands of A/B and multivariate tests, and is a top-rated speaker at conferences like Dreamforce , MarketingSherpa and the AMA. “For What’s going on in a human, down into the subliminal in some cases.
markempa
FEBRUARY 9, 2015
Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. What can you send via email?
Outgrow
JANUARY 22, 2023
10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. In short, you’d need a lead nurturing strategy! What Is Lead Nurturing? So, without further ado, let’s begin!
SmartBug Media
APRIL 5, 2021
In today’s digital environment, nurturing leads who visit your manufacturing website is critical. In fact, one of the only ways to encourage those prospects to purchase from your company is to nurture them. Before we jump into lead nurturing strategies, let’s consider the Buyer's Journey: The Buyer’s Journey.
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