Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. Twitter, Facebook, Linkedin, etc. So yes, in general there are common content types by stage.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). Case Study: IBM SmartCloud. Follow him on twitter @James_Mathewson.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Convince & Convert

NOVEMBER 4, 2018

Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. This saves time and prevents misinterpretation of your responses (especially on Twitter). Display names on Twitter and Instagram are easy to change. Learn Your Lessons.

Social Media 167

Social Media Work Management Marketing Management Media 167

Convince & Convert

MAY 28, 2012

In Case of Overwhelming Negativity, Break Glass. Create a Web page or microsite and put all the information about the crisis in one place. This saves times and prevents misinterpretation of your responses (especially on Twitter). Document every facet: Make copies of all tweets, status updates, blog comments, etc.

Social Media 157

Social Media Work Management Media Microsite 157

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. In other cases, the names of Abraham Harrison team members fit the bill.

Blogger 80

Blogger Domain Outreach Microsite 80