CAN-SPAM CTR Email Campaigns Eye-Tracking 
Salesforce Marketing Cloud
JANUARY 29, 2024
That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. You can get started right away by sharing the value of your products or services.
Webbiquity
OCTOBER 29, 2019
They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email Automation.
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Sharpspring
SEPTEMBER 26, 2019
These are straight-up facts; so there’s no denying email marketing should be done. However, if you are not, start building an email list. Once everything is set, build your first email campaign. And right from the beginning, keep track of the key metrics and KPIs. . Email delivery rate.
Adobe Experience Cloud Blog
DECEMBER 7, 2017
If executed correctly, all three can work together to form a smooth, positive experience. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Are there any emails that failed to send? Don’t forget! Open Rate.
Litmus
FEBRUARY 17, 2021
Automating your emails maximizes team productivity while also driving significant email marketing results. You can finally work on them! But email automation only works with the right strategies and tools in place. Let’s dive into the ways email automation makes your life easier. Prevent errors and broken emails.
Single Grain
DECEMBER 15, 2020
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. In the first section, we'll discuss the metrics that need to be tracked.
Hubspot
DECEMBER 5, 2011
To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Bounce Rate.
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