Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Branding Brand Identity 58

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 29, 2019

Accordingly, personalized campaigns can be created for the prospects. The more the customers would resonate with the ad campaigns being displayed by the organizations, the higher will be chances of conversions. Emotional analytics can help in optimizing content strategy through multi-channel marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

Opt for Omnichannel Marketing & multi-channel attribution Modeling : The modern B2B landscape is dominated by prospects who are scattered across the diverse digitized platforms across the web – not uniformly though. We evangelize hyper-targeted campaigns to help our customers architect the perennially revenue-fetching sales pipelines.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Content Marketing Institute

NOVEMBER 16, 2017

If you walk into a meeting in a next-generation data-driven organization and announce, ‘I think this campaign is going to work,’ you could risk being humiliated in front of your colleagues and asked to leave the room.”. And map that success into a multi-touch content-attribution model. See this online ROMI calculator.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Oktopost

OCTOBER 7, 2020

Single-touch vs. Multi-touch attribution. Overall, there are two types of attribution model types: single-touch attribution and multiple-touch attribution. Multi-touch attribution models offer a more holistic view of your buyer’s journey. Why single-touch models are irrelevant for B2B.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

SEPTEMBER 13, 2019

Integration of the data management platforms & quantification of ROI from ad expenditure : According to research by Dun & Bradstreet, 90% of the B2B brands & agencies believe that the use of data & analytics is changing the way they have been conventionally handling advertising & marketing. Bringing It All Together.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 30, 2019

If the targeting is not impactful enough, display ad campaigns can be easily spoilt. Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI).

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 8, 2019

They also need to assimilate the feedback from the end-users & clients in their email marketing strategies, to improve, split test-run & ultimately optimize them for their email marketing campaigns across omnichannel. This step helps one to effectively optimize all the campaigns. Steps to Optimize Email Marketing.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

Besides, it also helps marketers expedite the journeys of their prospects through the sales funnels so that they can bolster their Return on Investment (ROI). For deciphering the methodologies to architect perennially healthy sales pipeline, feel free to get in touch with us.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40