Marketing Craftmanship

DECEMBER 30, 2013

It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences. It also means that you must provide your agency with the time and guidance necessary for them to deliver something more than a pile of useless press clippings. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sword and the Script | B2B

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. Sometimes you get reporters on your list that you later find that tweet things that don’t really interest you (political rants, cable company grievances, lunch photos). Here are some ways to do the Twitter better for your company: 1.

PR 69

PR Twitter Brand Identity Branding 69

SmartBug Media

MARCH 19, 2020

Transcripts easily provide quotes for use in press releases and other marketing materials. Subscribe below to the SmartBug blog and get actionable insights about inbound marketing, web design, content marketing, and public relations, as well as information related to video marketing. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

FEBRUARY 20, 2017

Another factor that’s played a role in YouTube’s popularization is the decline in cable TV subscriptions , especially among younger video viewers. But isn’t all press good press? If you’re looking for ideas how to get started, check out our guide to social media and public relations branding.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. Finally, 2024 also brings another U.S.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Eric Mower + Associates

NOVEMBER 29, 2018

Today’s always-on digital environment means that when there’s a crisis, public relations pros often play from behind. The news usually breaks before we have a press release drafted or a statement written. CNN launched the age of 24-hour cable news in the summer of 1980.

Cable 80

Cable Public Relations Press Television marketing 80