Stop the Insanity. Fire Your PR Firm in 2014.
Marketing Craftmanship
DECEMBER 30, 2013
It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences. The “worthless media” category can include one-off quotes or mentions in round-up stories that also reference your competitors…if you’ve gained no unique mindshare.
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