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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences. The “worthless media” category can include one-off quotes or mentions in round-up stories that also reference your competitors…if you’ve gained no unique mindshare.

PR 100
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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Rather than glorifying the brand through the right pitch, as many cable companies have done, Netflix built a brand that crafts its entire business model around the customer’s convenience, which brings customers directly to its door—just like companies who adopt inbound marketing.

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3 Lessons for marketers from the Ray Rice affair

Biznology

As you watch the NFL’s image blasted all over talk radio, cable news, and TMZ clones, you might say to yourself, “Well, that will never happen to us.” Public Relations Reputation Management Social Media Marketing domestic violence NFL Ray Rice' The bigger you are, the more is expected of you.

Cable 80
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Top 9 immersive marketing events of 2023

Martech

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

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“I don’t spend on social because I don’t understand it.”

Biznology

Don’t tell me that companies buying TV commercials have any clue how a commercial is broadcast on a network or how the cable company decides which local commercials to overlay over the network commercials. Loads of companies spend money on public relations, but they have no idea what it does for them or why it does it.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. These public relations (PR) firms let you publish press releases online. But the company actually uses them to create hype about the product they are about to launch.

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“I don’t spend on social because I don’t understand it.”

Biznology

Don’t tell me that companies buying TV commercials have any clue how a commercial is broadcast on a network or how the cable company decides which local commercials to overlay over the network commercials. Loads of companies spend money on public relations, but they have no idea what it does for them or why it does it.