Cable Mobile Advertising Segmentation Youtube 
Martech
MARCH 6, 2023
Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.
Digilant
MAY 21, 2024
In this article, we’ll explore the fundamentals of advanced TV advertising, its impact on audience engagement, and how marketers can make the most of this tremendous channel. What Is Advanced TV Advertising? Let’s look at some examples.
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Digilant
MAY 21, 2024
In this article, we’ll explore the fundamentals of advanced TV advertising, its impact on audience engagement, and how marketers can make the most of this tremendous channel. What Is Advanced TV Advertising? Let’s look at some examples.
Hubspot
JULY 18, 2019
Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?
QuanticMind
MARCH 27, 2017
Attribution: Last-click versus Top-Funnel / Mobile versus Everything Else. In terms of device-based attribution – if you hadn’t heard, 2016 was the year of mobile. After all, in 2016, mobile clicks exceeded desktop clicks for the first time. Which means that 2017 is also the year of mobile (and presumably, 2018 will be as well).
Martech Advisor
MARCH 18, 2020
No one can say for sure who will come out on top, but one thing is certain: Marketers and advertisers have been forced to evolve in a post-cable world. As more households cut the cord on cable and switch to streaming services, OTT media ads have emerged almost out of necessity. And evolved they have. Cutting Through the Noise.
Digilant
JANUARY 24, 2023
2022 was an excellent year for connected TV (CTV) as more consumers switched their viewing habits from cable to connected platforms. By 2018, that figure had grown to 74%, and today it’s 87% — a vast majority and proof that CTV is the place for advertisers to be. As an advertiser, you know the numbers don’t lie.
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