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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

It’s made a cheap, convenient, and commercial-free way to watch television. How to Improve Your Brand Image: Enter Inbound Marketing. Here are 10 ways you can improve your brand image by using inbound marketing like these well-known companies: Value proposition. Search engine marketing (SEM). Social media.

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Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. The magnitude of this can’t be overstated -- the first television ad aired in 1941, and the first internet ad was placed in 1994.

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. Amidst the " cord-cutting " phenomenon, Hulu has been able to position itself as a viable alternative to cable TV. So, if you want your business to succeed you must make sure your customers do, too.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot.

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42 Tweetable Facts to Squash Marketing Fantasies

Hubspot

Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Fantasy: Television ads continue to be one of the most effective forms of advertising.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

The good news for inbound marketers is that the three C’s dovetail nicely with the realization that the way consumers shop and buy has fundamentally changed, and that companies need to alter their approach to marketing and sales to mirror that transformation. Inbound Marketing'

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15 Inspirational Resources to Lift You Out of Your Content Rut

Hubspot

As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. 4) Television. Yes, as one inbound marketer to another, I’m telling you to go watch some TV for inspiration. Whether you have cable or use services like Hulu , there are plenty of shows that can really make you think.