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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

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Back to School: Mobile Marketing a Must-Have this Year

Content Standard

Mobile matters more than ever when it comes to back-to-school shopping. Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Smart brands are using mobile marketing in innovative ways to boost back-to-school sales.

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What Virtual Reality Can and Can’t Do for Your Brand

Contently

Customer experience has been a huge concern for marketers lately. Sample a product. Augmented reality lets consumers sample products without going to the store and dealing with the hassle that is brick-and-mortar shopping. Think Snapchat filters but with actual products.). What Virtual Reality Can Do.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

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The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. In-Stream Video .

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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends. CTV Surppases Cable.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Precise Targeting One of the key advantages of CTV advertising is its ability to deliver precise audience targeting. billion U.S.