illumin
APRIL 25, 2024
Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. billion growth projection in 2024 according to eMarketer. Netflix, Apple TV+, Disney+, Hulu, and Roku Channel are just some examples.
Leading Results Rambings
MARCH 14, 2019
Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV.
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illumin
NOVEMBER 6, 2023
Certain kinds of TV, like live sports, are still watched most reliably on cable networks. There is no greater example than the Super Bowl, where viewers attract millions of dollars in ad revenue annually. That is not to say that traditional linear TV is losing its huge influence on the advertising world.
Porch Group Media
NOVEMBER 4, 2022
Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Connected TV statistics.
Contently
DECEMBER 8, 2016
Some, sans cable subscriptions, simply tuned out. Of course, Rio is only one example. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. .”
Digilant
MAY 18, 2021
CTV Surppases Cable. Netflix, for example, reached 200 million paid members globally, 37 million of whom signed on to the service in 2020. . So much so that the households advertisers can reach with streaming now outnumber those reachable with cable, 84 million and 78 million households respectively (according to the TradeDesk).
Choozle
FEBRUARY 12, 2021
19:26 – Do we want to dig into some examples of what are considered special events or things that people should think about when they’re putting together their connected TV campaigns? Take March Madness, for example. They have never had cable services to begin with. Yeah, absolutely. They’re tweeting about.
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