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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. Besides making direct marketing—and content marketing—a viable tactic, the internet has also allowed for the rise of e-commerce giants like Amazon, as well as smaller but still transformative direct-to-consumer businesses like Warby Parker, Glossier, and Dollar Shave Club.

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The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. Location intelligence also makes the online-to-offline connection more transparent, and allows marketers to track the ROI for personalized, location-based targeting. In 2018, programmatic mobile ad spend in the U.S.

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Back to School: Mobile Marketing a Must-Have this Year

Content Standard

Brands can deliver targeted content marketing campaigns based on the device a consumer uses or characteristics of the buyer herself. Examples like these show that retailers who understand their customers and create relevant content to reach them via mobile marketing can reap major rewards.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

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Amazing YouTube statistics for B2B Marketers

Valasys

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. YouTube Content Marketing Stats.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 CX] My Growing Cable Bill. Cable company. Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. trillion by 2019.

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.