Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Virtual events and webinars (52%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. In fact, a study by eMarketer predicted that 122.7 Why is this the case?

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Sword and the Script | B2B

AUGUST 29, 2023

eMarketer summarized the findings in this chart: 2. 50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.” in 2023.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

KoMarketing Associates

SEPTEMBER 25, 2014

Call me crazy, but I think this idea even applies in the world of B2B content marketing. So, in other words, if we were to think about content marketing as being an academic year, here’s what it might look like: Review of 2014 Content Marketing Trends. 2014/2015 Content Marketing Trends.

B2B Marketing 120

B2B Marketing Content Marketing B2B Emarketing 120

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

Biznology

MAY 25, 2021

June 8-10, virtual, Content Tech. How content marketing is enabled by technology. A production of the Content Marketing Institute. Invitation only, for ecommerce and digital marketing execs in manufacturing and distribution. All about ecommerce and digital marketing in manufacturing and distribution.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? There wasn’t a good resource out there that tackled the exact challenge of content creation from a strategic perspective available. Ardath Albee: That’s a good question.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

KoMarketing Associates

JUNE 27, 2019

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. Video Marketing Continues to Grow in Prominence. is set to grow 19 percent to $129.34

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

ClearVoice

DECEMBER 15, 2021

Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. Digital Content Marketing Studies and Research. More than one-third of marketers plan to increase email marketing budgets in 2022. B2B Content Marketing Studies and Research.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership.

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Porch Group Media

JUNE 9, 2022

. – HubSpot 35% of marketers send their customers 3-5 emails per week. – Adobe 87% of marketers use email marketing to distribute their content. Content Marketing Institute. Campaign Monitor 74% of marketers say targeted email personalization increases customer engagement.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Parse.ly

AUGUST 27, 2019

We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! We’re thrilled to learn about what our fellow content marketers have been up to, and we’ll even be sharing some insights ourselves. What do Harvard, eMarketer, and Delta Airlines all have in common?

Content Marketing 49

Content Marketing Content Work Management Emarketing 49

Marketing Insider Group

MARCH 14, 2017

Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. In 2015, the average was 5 […].

Stats 218

Stats Video Marketing Emarketing Impressions 218

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet. percent (2020) and 40.8

Studies 124

Studies Research Emarketing SMS 124

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Why Apps May Become More Important Than Your Website is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. tweet this ).

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Content Standard

OCTOBER 9, 2018

You’re already demonstrating impressive content marketing ROI and now, rather than raising a skeptical brow, the C-suite is enthusiastically asking you what comes next. You’re posed with an enviable challenge: efficiently scale your content marketing strategy for future growth. Congratulations!

ROI 79

ROI Enterprise Management Content Marketing Marketing Budget Creation 79

ViewPoint

APRIL 25, 2011

This said, two of the biggest challenges related to content development are making that content engaging and the time and resources necessary to produce it. In fact, many marketers are turning to 3 rd party content and considering content curation. But, let’s start with creating content. Your thoughts?

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. It’s just important to think about why you are doing it in the first place. 14:35 Walmart is doing AI. 31:25 Outro.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

B2B Marketing Exchange

JANUARY 24, 2024

To help practitioners address the changing dynamics, eMarketing Strategy’s Ruth Stevens will take the stage with “What’s Working In B2B Marketing: New Developments, New Tools + New Techniques,” where she’ll share what’s real and what’s really working in social media, content marketing and trade shows and events.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

The Point

JUNE 27, 2018

Take the invitation below from the folks at eMarketer. When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

KoMarketing Associates

DECEMBER 30, 2013

This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. It’s great to look back at some of the really awesome content (we hope you agree!) And the Nominees for Best 2013 Content Marketing Ideas Are….

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content Marketing. Content is a vital component of every digital marketing strategy. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. No matter the size of your monthly marketing budget, tips and tactics exist to help you be successful. What does this mean?

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever.

Stats 98

Stats Video Marketing Planning Emarketing 98

KoMarketing Associates

OCTOBER 23, 2012

In the midst of digital marketing clutter and indifferent audiences, a report from eMarketer claims that fighting to create attractive content is not the only thing brands are up against; how to accurately quantify success remains up for debate. A study from Outbrain found that 88.9% percent, leads generated at 53.3

Studies 120

Studies Emarketing Brand Identity Branding 120

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Account-Based Marketing + Content Marketing.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Other websites or emarketing channels. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Contently

MARCH 26, 2021

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. I was inspired to write this post because of an article by Michael Brenner , in which he argues that digital advertising should be replaced by content marketing.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. B2B Content Marketing Search Engine Marketing Blog Search Engine Optimization'

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Marketing Insider Group

AUGUST 24, 2016

And according to eMarketer, Snapchat is expected […]. The post 5 Tips To Rock Your Snapchat Marketing appeared first on Marketing Insider Group. In fact, Snapchat grew as much in one year as Twitter has in four years altogether.

Tips 100

Tips Emarketing Twitter Social Media 100