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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities. million U.S.

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities. million U.S.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. I should clarify that if you're sending email through MailChimp you don't have to lay out the $79.99 per month, just the one time fee of 5 cents per import contacted. Ethan [link] Josh Lysne Hey Jay, great post.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. Ideally, you also want a way to import the tags already available on user profiles. You’re in hunting mode, looking for tracks and setting lures. Customers don’t need more messages.

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Marketing analytics: What it is and why marketers should care

Martech

Social media interactions : Social engagements, follows, profile views, shares, and DMs. There are three marketing analytics models that marketers use when planning, managing, and optimizing marketing campaigns. Media planning. Online purchases and transactions : Leads, signups, and sales.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

jaybaer profiles @janenation: an online community w/Purpose and a Plan [link] [link] Stefan Pollack Profile of fellow #Worldcom PR Group partner's @janenation by @jaybaer Online Community With Purpose and a Plan [link] [link] Mixpo RT @jaybaer Is this the future of ad agencies?