Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
The Point
JUNE 23, 2020
Still, in their newest report: “ It Was Never About Leads: Why Adapting to Buying Groups Is a Must ,” the experts at SiriusDecisions make their most compelling case yet for why measuring leads, if not quite dead, may be less relevant than ever. Even cynics like me will find the argument convincing.
Let's personalize your content