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7 Best Practices For B2B Video Marketing

Valasys

According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important. In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production. marketing endeavors. According to Brightcove Inc.,

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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

Intent marketing forms the foundation of sales & marketing, fueling business success. Learn more : 13 Ways Agile Content Marketing benefits B2B Enterprises. Amongst the B2B marketing ideas 2019, that mushroomed, videos were amongst the most hyped ones to play around with.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

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Focus on Content in B2B Marketing

Industrial Marketing Today

.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Create thoughtful & in-depth content as well as the content articulated to each of the respective stages of the customers in their buying cycles.