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What Is a Whitepaper? [FAQs]

Hubspot

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides. A product pitch.

FAQ 100
article thumbnail

What Is a Whitepaper? [FAQs]

Hubspot

The old school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology. They''re advanced problem-solving guides. A product pitch.

FAQ 28
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How to write lead generating white papers?

Ambal's Amusings

What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. prospect's) questions and concerns at a specific stage in the buying cycle.

Paper 100
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How to enhance information absorption for your white paper?

Ambal's Amusings

While video represents an innovative approach to information delivery, document-oriented PDF white papers will remain the premiere way to distribute critical business information. Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. White Paper FAQs.

Paper 100
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The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. "Create ungated content to generate awareness early in the buying cycle" Michele Linn's Bio. Savvy B2B Marketing blog posts about white papers. White Paper FAQs.

Paper 100
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10 Steps to a Successful SaaS Product Launch

Golden Spiral

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In just about 120 minutes, the movie shows you Apple’s humble beginnings. They demand time, planning, and articulate execution.

Product 90
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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

"If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. White Paper FAQs. Jonathan Kantor.

Paper 100