Why Turning a Lead into an MQL is More Difficult Than Ever
Oktopost
SEPTEMBER 14, 2023
Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Jump Ahead What is an MQL? A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials.
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